Among younger consumers, under 44 years old, 83% said they’re willing to pay a premium for sustainably packaged products. A recent report by Trivium Packaging found that 67% of consumers say they consider recyclable packaging an important quality in the products they buy. Others, such as Giant Eagle and Kroger have set their own goals, with the former committing to remove all single-use plastic by 2025. Some retailers are also taking a stand: New Seasons this month announced it was dropping all single-use plastic water bottles from its stores. Brands such as PATH have also seized the opportunity to partner with high-end resorts, restaurants and other on-premise accounts seeking to reduce their carbon footprint by selling sustainably packaged products.

In 2019, the San Francisco International Airport banned all sales of plastic water bottles in a move that proved a benefit for aluminum packaged water brands (it still allows plastic for flavored beverages). PepsiCo also aims for 100% of its packaging to be recyclable, compostable or biodegradable by 2025 and has achieved 88% thus far.Īvailable in over 15,000 stores nationwide, Proud Source is available in retailers including Whole Foods, Sprouts, Raley’s, Publix, Albertsons, Kroger, HEB, Extra Mile and Rite-Aid, in addition to numerous natural co-ops. As of 2019, the company reported it had reduced fresh plastic use by 1% and increased recycled plastic use by 4%. The partnership comes as PepsiCo continues its focus on sustainability, including incentives to reduce 35% of new plastic used in its beverage packaging and increase recycled plastic content by 25% across its portfolio by 2025. “With PepsiCo’s strong DSD network, it will enable stronger market execution for the brand through merchandising, delivery frequency and account service.” “Our new distribution partnership with PepsiCo will provide more consumers throughout the West widespread access to sustainable spring water in all channels,” Proud Source Water president CJ Pennington told BevNET in an email. The company said at the time it intended to use the funding to expand its presence on the West Coast. Last year, Proud Source closed a $6 million financing round led by AF Ventures.

Proud source water